About Us

Providing community support services for pregnant and parenting families

Urban Baby Beginnings® is Virginia’s first and leading nonprofit to build maternal and perinatal health hub infrastructure — delivering direct services while transforming systems of care for pregnant and parenting families across the Commonwealth.

Our Vision

UBB's vision is that every person of childbearing age in the United States has access to a high-quality, culturally tailored maternal health hub.

Our Mission

Our mission is to reduce adverse outcomes and isolation experienced by families during the prenatal, postpartum and early childhood years by increasing access to maternal health hubs which provide community support, workforce development, and advocacy for prenatal and postpartum families and their children.

​Our guiding principle to “improve the lives of those we serve,” has been and will continue to be our promise to families who need us.

Our Beliefs

Urban Baby Beginnings® believes that all women should be trusted to make choices that are best for them

The lack of access to the support needed to improve and maintain one's health is detrimental to the health of the community

Honoring culture and its influence is paramount to addressing health and wellness

Community-led solutions are necessary for true community transformation

Our Commitment to Community

Urban Baby Beginnings® welcomes all families into a trusted network of care, offering no to low cost services, to those who qualify, through our perinatal maternal health hubs and vetted community partners. By advancing the standard of care through advocacy, collective impact, and coordinated support, we are building a stronger, more equitable system for pregnant and parenting families across Virginia.

Our History

 

Capital Center of Virginia dba Urban Baby Beginnings (UBB) is a statewide, community-rooted maternal health model of care dedicated to transforming care for mothers & families across Virginia. For over three decades, we have led the charge in building place-based maternal-perinatal health hubs that provide comprehensive, culturally informed care coordination, education, advocacy, and family support from pregnancy, postpartum and early parenting through baby's third birthday.

Our work is rooted in person-center care, access, and safety — bridging clinical systems, public health, and community care. While doulas are an important part of the support network we champion, they represent just one aspect of the holistic ecosystem we’ve built.

We provide:

  • Maternal-Perinatal Health Hubs anchored in high-need communities that offer coordinated services under one roof.

  • Telehealth & Virtual Support through our ReByrth™ platform, extending access to maternal health care coordination, lactation specialists, mental health peer support, and resource navigation— 24/7.

  • Workforce Development for nurses, community health workers, community-based doulas, and peer recovery specialists to ensure a pipeline of trusted, culturally aligned providers.

  • Systemic Advocacy & Policy Leadership that shapes local and state maternal health policy, funding frameworks, and safety protocols.

  • Data-driven Innovation to measure impact, improve outcomes, and inform future solutions.

Our model is informed by the lived experiences of mothers and families, grounded in public health evidence, and built in partnership with hospitals, clinical providers, and fellow community-based organizations. We are uniquely positioned to fill the gap between systems — not replicate them.

We don’t provide a single service. Our model is the standard of commuity based maternal social care.

Why UBB Leads Community Based Maternal Innovation

 

  • UBB drives statewide hub implementation through the Urban Baby Beginnings® framework

  • Comprehensive, culturally grounded care delivered through our community-built hubs and ReByrth™, a fully integrated virtual care platform

  • Formalized, accountable partnerships with hospitals, OB/GYNs, MCOs, and the Virginia Perinatal Quality Collaborative (PQC)

  • Statewide implementation of AIM CCI safety bundles, targeting high-risk communities impacted by maternal mental health, postpartum, and cardiovascular complications

  • Technical assistance and workforce development anchored in the UBB model of care — supporting aligned systems while preserving the integrity of our standard-setting approach

  • Real-time, community-informed outcome tracking through our EHR-integrated system — including rehospitalization alerts, robust data and analytics, and qualitative evaluations grounded in family voice

  • Active leadership in collective impact coalitions and state maternal health legislation, ensuring families and frontline workers drive systemic change

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Our Founder

Urban Baby Beginnings was founded by Stephanie Spencer who has been a strong advocate in promoting safer motherhood and newborn health. She is a registered Nurse, Perinatal Educator, and Doula. Read more about her story and background.

Meet Our Team

We are forging critical links between healthcare providers and our own communities – the mothers, perinatal specialists and doulas who are trained in culturally sensitive ways to not only provide every-step-of-the-way guidance for the moms but, importantly, as their advocates as well.

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