About Us

Who We Are

About Us

Who We Are

Our Vision

UBB's vision is that every person of childbearing age in the United States has access to a high-quality, culturally tailored maternal health hub.

Our Mission

Our mission is to reduce adverse outcomes and isolation experienced by families during the prenatal, postpartum and early childhood years by increasing access to maternal health hubs which provide community support, workforce development, and advocacy for birthing and postpartum families.

Urban Baby Beginnings® is the leading non-profit providing community support services specifically for pregnant and parenting families in Virginia.

Our Why

Our Beliefs

Urban Baby Beginnings® believes that all women should be trusted to make choices that are best for them

The lack of access to the support needed to improve and maintain one's health is detrimental to the health of the community

Honoring culture and its influence is paramount to addressing health and wellness

Community-led solutions are necessary for true community transformation

Our Commitment to Community

Our community is for all families. While our services are available to those who qualify for no out-of-pocket cost, anyone is welcome to take advantage of our services. You can feel good knowing that our hub is available to support you during your pregnancy and postpartum journey.

​Our guiding principle to “improve the lives of those we serve,” has been and will continue to be our promise to families who need us.

Our History

For over 27 years, Urban Baby Beginnings (UBB) has provided an environment that respects the inherent dignity and strength of families and celebrates their successes. We believe that through collaboration and strong community based support systems, that families will thrive.

UBB has numerous certifications and in 2018, UBB joined Health Connect One and the Perinatal Task Force establishing a "safe spot" for families free of judgment; creating a place where moms, family members, and the community can connect and feel supported. Through this partnership, a workforce innovation program to train perinatal health workers and community doulas who graduated from the community cares program was created.

Empowering expectant families to make healthy birth choices while addressing systemic issues that provide a barrier to individuals and communities who deserve high quality and compassionate care reduces the risks associated with preterm birth and adverse outcomes.

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