Virginia’s Leading Model of Community-Driven Maternal-Perinatal Care

Urban Baby Beginnings® (UBB) is the original and leading maternal-perinatal health hub model in Virginia — built by community, rooted in evidence, and designed to transform how care is delivered. We created the blueprint for maternal & perinatal health hubs in the Commonwealth and continue to lead statewide efforts to expand, replicate, and sustain these systems. We don’t just deliver services — we help others strengthen the maternal health landscape for mothers, birthing people, and families through technical assistance, workforce development, and policy alignment.

Our maternal-perinatal hubs and collaboration with the ReByrth™ telehealth platform provide wraparound support from pregnancy through a child’s third birthday to include nurse-led care coordination, resource navigation, crisis support through our Diaper Bank, mental health support, and doula concierge groups. Through formal partnerships with hospitals, managed care organizations (MCOs), community-based organizations (CBOs), and state agencies, we ensure families are connected to timely, culturally responsive care — while helping health system executives re-envision maternal care that is safer, more connected, and community-centered.

UBB serves as Virginia’s leader for the Alliance for Innovation on Maternal Health – Community Care Initiative (AIM CCI), bringing nationally recognized safety bundles into community settings. We focus on improving outcomes in communities disproportionately impacted by maternal mental health conditions, postpartum complications, and cardiovascular risks. We don’t just track outcomes — we help tell the data story that drives policy, shapes investment, and improves lives.

From direct service to infrastructure leadership, Urban Baby Beginnings® is building safer childbirth cities — one family, one hub, and one system at a time.