Pregnancy, Birth, and Beyond

Your village for pregnancy, birth, and beyond — built by community, backed by care

Strengthening the Journey from Pregnancy to Parenthood

Virginia’s Leading Model of Community-Driven Maternal-Perinatal Care

Urban Baby Beginnings® (UBB) is the original and leading maternal-perinatal health hub model in Virginia — built by community, rooted in evidence, and designed to transform how care is delivered. We created the blueprint for maternal & perinatal health hubs in the Commonwealth and continue to lead statewide efforts to expand, replicate, and sustain these systems. We don’t just deliver services — we help others strengthen the maternal health landscape for mothers, birthing people, and families through technical assistance, workforce development, and policy alignment.

Our maternal-perinatal hubs and collaboration with the ReByrth™ telehealth platform provide wraparound support from pregnancy through a child’s third birthday to include nurse-led care coordination, resource navigation, crisis support through our Diaper Bank, mental health support, and doula concierge groups. Through formal partnerships with hospitals, managed care organizations (MCOs), community-based organizations (CBOs), and state agencies, we ensure families are connected to timely, culturally responsive care — while helping health system executives re-envision maternal care that is safer, more connected, and community-centered.

UBB serves as Virginia’s leader for the Alliance for Innovation on Maternal Health – Community Care Initiative (AIM CCI), bringing nationally recognized safety bundles into community settings. We focus on improving outcomes in communities disproportionately impacted by maternal mental health conditions, postpartum complications, and cardiovascular risks. We don’t just track outcomes — we help tell the data story that drives policy, shapes investment, and improves lives.

From direct service to infrastructure leadership, Urban Baby Beginnings® is building safer childbirth cities — one family, one hub, and one system at a time.

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UBB serves the community

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2024 Baby Essentials Donated

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2024 Calls Received

Give a gift, help a child

Many families in our communities are facing extremely challenging circumstances. Your tax-deductible gift helps us to provide them with comprehensive support. Donate to Urban Baby Beginnings today!

 

Referrals

Are you looking to expand your birth, postpartum, and newborn knowledge? Looking for a Doula, breastfeeding support or perinatal resources? At a higher risk for preterm birth or complications? Submit a referral to begin the process of becoming a member of our hub!

Classes & Events

A village of continuous care means you have instant access to expert professionals you can trust. Enroll in our social groups, classes, and events to become part of the Urban Baby Beginnings community.

 

Our Sponsors

Without their support, our work at Urban Baby Beginnings would not be possible.

The American Rescue Plan
City of Richmond - Est 1737
RHHD Health Equity Fund
Institute for Public Health Innovation
VNPC
Virginia Commonwealth University Logo

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